Founded by Kwo Ping in 2025, Sound+ 聲音伽 is a music culture brand reimagining how music is heard, seen, and understood. Through music documentaries, artist profiles, experimental radio programs, and musicological video essays, it transforms musicological research into public-facing expressions in sound and image. Grounded in musicology yet alive to personal sensory experience, Sound+ focuses on artists’ musical thought and individual experience, exploring how classical music can be narrated and presented within contemporary media contexts. For classical music, analysis becomes image, and visualization becomes a second language for sound itself.

Sound+ Podcast is the namesake podcast of the Sound+ brand. It introduces only the most vital music of the present. Beginning with classical music, it extends toward modern music, contemporary composition, and the cross-cultural circulation of sound. The podcast attends to how works are created, performed, listened to, and re-understood, as well as to the artists who allow existing music to come alive again in the present. Here, music is not defined by period or style. What matters is how music continues to speak to the present.